A seventeenth-century history professor Alexander Tyler from the University of Edinburgh, Scotland made some interesting observations about the world’s greatest civilizations. He noted that the average life span of these civilizations were about two hundred years. During those years, a nation advanced through various stages. A nation would progress from …
“Membership Has Its Benefits”
I recently read an interesting piece written on a brand strategy website called Sticky Branding. Businesses hire a brand strategist to market their specific brands in the best way possible. The piece was about membership, specifically the decline of it. According to its author Jeremy Miller, “Across North America leaders …